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June 7th-8th, 2018
Eretz Israel Museum, Tel-Aviv

Learn Effective Storytelling for your art!

Every artist strives to create the best work they can: from coming up with the best idea in our imagination, to expressing it through our art. That's why storytelling in visual art is an essential tool. 

In this 2-day Workshop Sam Nielson and Bobby Chiu will share their ideas, methods and techniques on creating compelling art and expressing your ideas effectively to best achieve your

artistic goals.

The workshop will include lectures, live demos, active exercise, Q&A , AND 1on1 portfolio review from special guest artist Kei Acedera!

Learn directly from top most leading artists in the animation and gaming industry today, show your work, get feedback and connect with fellow artists!

strip 1



June 8th, 09:00-17:00


This workshop is ideal for artists of all levels. Join Bobby Chiu as he teaches his methods for painting creatures, what directors look for in concept artists and successful career building. In this workshop you will learn techniques to help you better visualize through imagination, creating life like fictional creatures. Other topics include levelling up your own style and what makes art viral.

Bobby's workshop will include:


  • What makes a good idea?

- Building function based structure
- Posing
- Lighting
- Texture

  • Character assignment

  • Creature design demo

  • Live sketching

  • Questions & Answers




Each day will include 90 minutes lunch break. 


June 7th, 10:00 -18:00




In this workshop, veteran concept artist and illustrator Sam Nielson will present methods of painting light, using principles of value and color. He’ll demonstrate how to use these methods of lighting to clearly express ideas and to tell stories that will resonate with any audience.




Sam's workshop will include:

  • The anatomy of light and surface

  • Essentials of a good lighting scheme

  • Sculpting forms with light

  • Local color 

  • Exposure

  • Combining surface effects

  • Demonstration, showing how to apply lighting methods in Photoshop

  • Questions & Answers

DAY 1&2





Every artist knows a good portfolio is essential to get their dream job. We want to showcase our best work in the best way.
A portfolio review allows us to know where we stand and what to improve on, and we want to get that from the most experienced and appreciated artists.


During recess and lunch-break Kei Acedera will be available for 1on1 Portfolio Reviews.
So bring your art with you and don't miss out on this exclusive opportunity!

Workshop Schedule

Workshop Schedule



Meet the Artists
Bobby Chiu

Sam Nielson

Sam Nielson has been making video games since his youth, starting in his early teens with the games he made in the basement with his older brother. Sam used one of these games as his portfolio to get a job with a game studio at the age of 16. After establishing his career in video games, Sam returned to college, studying at Brigham Young University. While a student there, he was instrumental in the development of the computer-animated short "Pajama Gladiator", which later won the Student Academy Award for Animation in 2009.

Sam graduated Magna Cum Laude from BYU in 2007. He has accumulated extensive experience in modeling, rendering, surfacing, and lighting in a career spanning 16 years and counting.

Sam's unique, scientific approach to art and painting has been driven by his innate fascination with science. His marriage into a family of physicists hasn't hurt either. His inner drive to learn, combined with his access to invaluable resources, allow him to constantly incorporate new knowledge into his artistic philosophy and process.

You can see more of Sam's work at

Disney Infinity

"The Hobbit" (videogame)

"Toy Story 3" (videogame)

"Bolt" (videogame)

Bobby Chiu

Bobby Chiu

Bobby has been a professional artist for over twenty years, starting at the age of seventeen designing Disney, Warner Bros., and Star Wars toys at Thinkway Toys in Toronto, Canada. He is the founder and creative director at Imaginism Studios located in Toronto. ​

He is an acclaimed concept artist and character designer, winning an Emmy award for his creation of 'Niko and the Sword of Light'. Some of his most recent projects were Tim Burton's 'Alice in Wonderland', Tim Burton's 'Alice Through the Looking Glass', and he was also a Master Award recipient to Exposé 3.

Bobby is also extremely passionate about teaching and education, and is heavily involved in the artistic community.

He continuously provides lectures at schools, workshops and conventions. He also runs an online school known as Schoolism, for today's evolving artist, and he also hosts a YouTube channel that is extremely educational and informative, providing artist interviews, tips, demos, and news.


2016 Daytime Emmy for "Niko and the Sword of Light"

Warner Bros

Sony Imageworks

Sony Animation

Dreamworks Disney

Blue Sky



Bobby Chiu

Kei Acedera

Kei Acedera is a visual development artist mostly known for her whimsical and fantastical character designs. She has been an independent artist for over 10 years, and is one of the cofounders of Toronto-based Imaginism Studios. Kei works mostly in the early development stage for films; some of her credits include Tim Burton’s Alice In Wonderland and Alice Through The Looking Glass. Kei usually works closely with both the directors and producers on a project to provide character designs that are full of insight, ideas, and innovation.

Kei is also known for her charming illustrations in children's books for HarperCollins, and is one of the creators of Niko and the Sword of Light, which won an Emmy Award in 2016 for Outstanding Children’s Animated Program. Kei loves being in nature, and gathers a lot of inspiration from being outdoors. She also loves ice cream, berries, animals, long walks on the beach, and kind people. :) ​​​​


Truth (TBA)
- Lead Character Designer
The Something (TBA) - Character Designer / Concept Artist
The Ghost-ghostbusters (TBA) - Character Designer
Wish Dragon (TBA) - Character designer / Concept Artist
How the Grinch stole Christmas (2018) - Character designer / Concept Artist
Through the Looking Glass (2016) - Character designer / Costume and Concept Artist
NiKO and the Sword of Light (2015) - Character designer / Creator Monkeys of Mumbai (cancelled) - Character designer
Alice in Wonderland (2010) - Character designer / Costume and Concept Artist



Emmy Award -  Excecutive producer and creator, Character designer, NiKO and the sword of light (2016

Meet the Artists



  • The 2 full days include lectures, demonstrations, drawing assignment, Q&A and portfolio  reviews.

  • Price including VAT


museum location.jpg

Musa - Eretz Israel Museum
2 Haim Levanon St., Ramat Aviv, Tel Aviv
Tel: 03-6415244


Cancellation Policy

  • Before 45 days of workshop date - 100% refund

  • Less then 45 days and before 21 days of the workshop date - 75% refund

  • Less then 21 days and before 14 days of the workshop date - 50% refund

  • Less then 14 days of the workshop date -  no refund...


  • Where is the Venue?
    The workshop is being held at Musa - Eretz Israel muesum:Haim Levanon st.2, Tel Aviv The musemeum is located at Ramat Aviv neighborhood Near Derech Namir road with frequesnt public transportation at Seminar Hakibutzim station. The Univercity Train station is 10 minutes away from the venue. Parking is availible at the museum parking lot.
  • What equipment should I bring to the workshop?
    We recommend bringing a notepad for note-taking during the lectures. During the second day Bobby Chiu will give an assignment for participants so make sure to bring a sketchbook, pencils or tablet! If you're intereested in getting a 1on1 portfolio review with Kei Acedera bring your portfolio with you! Please note, The venue does not have tables to put a laptop, wacoms, cintiques or other large equipment on. The assignments given can be done even in a simple sketchbook!
  • How can I prepare for the workshop?
    Just be yourself! The goal of workshops is to provide the best art education possible and suitable for all levels, students and proffesionals alike. come open minded and ready to learn! you may also want to check out our instructors work and classes provided on
  • Will there be prints for sale at the workshop?
    Yes! The artists will have prints of their works for sell at the workshop, and there is a rumour Bobby might bring a few originals! make sure to bring some cash!
  • Is lunch provided?
    No. Every day will include a 90 minutes lunch break to allow participents to have their lunch at leasure and have protfolio reviews. The Venue has a small cafe on it's premises, cafeteria and is located not far from Tel-Aviv univercity and Ramat Aviv shopping center. You may also bring your own lunch to have on the many beatiful spots on the premises of the museum.
  • I don't have paypal account, can I pay with a credit card?"
    Yes! The service provided by paypal on ticket purchase allows using credit cards even if you dont have a paypal account! after entering yor details click next and in the new window click on "pay with credit card" button.
  • I want to pay in different means than Paypal or credit card. what can I do?
    We also accept Bank Transfer and other means of payement. For more information please email
  • My promo code isn't working!
    when entering a discount code make sure of the following: * promo codes are time limited. check the expiration date! * use the exact spelling, including capital letters, when entering the code. if the promo code still does not work, please contact us at
  • I bought a ticket but cannot come. How can I cancel my registration?
    To cancel your registration please email with your request. Please refer to our cancelation policy published on the workshop's page to learn about cancelation fees.
  • I don't see my question here. who can I contact?
    Please email us at We will do our best to answer your question quickly as possible :)
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